The table and graph show the number of searches and the percentage of different search engines used in the USA from 2004 to 2010. Overall, the total number of searches increased over the period.
While Google accounted for the highest proportion during the period among other browsers, including Yahoo, Microsoft, AOL and Ask Jeeves which were not as popular as Google. The total number of searches was 4. 5 billion on November 2004, compared to 16 billion on November 2010, which was 4 times higher than the previous record.
Starting with 35% in 2004, the proportion of Google increased to 55% within 3 years. Yahoo was the second most popular search engine at 33% in 2004. That said, the percentage of Yahoo decreased gradually from 30% to 25% between 2006 and 2008, reaching 22% in 2010. However, the figure for Google continued to increase from 60% to 65% between 2008 and 2010. Microsoft search engine made up 15% in 2004.
There was a slight decrease in this figure in 2009 to 12%, after which it saw a slight increase to 14% in 2010. The proportion for AOL was twice as that of Ask Jeeves with 10% and 5%, respectively. Additionally, AOL experienced a gradual drop to 4% in 2010, showing the lowest percentage. A moderate growth was seen in the figure for Ask Jeeves search engine 8% in 2009, before falling to 7% in 2010.