The pie chart gives data about how frequently U. S adults purchased online in 2015, whereas the bar chart shows a further categorization indicating online purchasing preferences. Overall, most people bought less often or a few times a month and less frequent online shoppers were the majority of people who preferred to buy in a physical store.
To start with, 37% of buyers bought less often in 2015, making them the largest segment, followed by adults that purchased a few times a month(28%). In addition, one fifth of purchasers never purchased online in 2015.
Lastly, 15% of adults shopped weekly and it was the smallest proportion of all four. Moving to the shopping preferences, one third of all online shoppers preferred to buy online, whereas other two thirds preferred offline. Subsequently, just above 60% of weekly online shoppers and around 40% of monthly online shoppers favored buying online.
Finally, just almost one fifth of less frequent online shoppers opted for shopping online, making them the smallest segment and the remaining remaining preferred to buy in physical store(80%).